Want to Be Content? Become a Content Marketing Manager in Switzerland With Fun and Ease

This job series is part of all Marketing jobs in Switzerland series, check our other focus on the blog

What are the tasks and responsibilities of a Content Marketing Manager?

Are you content yet with what you are doing? If not, becoming a Content Marketing Manager is maybe the way to go. 😀 

Okay, okay... we leave the jokes aside.

Content Marketing managers in a nutshell, develop and oversee all content strategy tailored to a company's marketing goals. This involves creating and curating engaging, relevant content across various channels to attract and retain a target audience. This role involves planning, producing, and managing content, analyzing its impact, and optimizing it for SEO and user engagement to drive brand awareness and generate leads or sales.

What to expect to do as a Content Marketing Manager?

On a day-to-day basis, a Content Marketing Manager typically focuses on these key activities:

1. Content Strategy and Planning: They spend time developing and refining the content strategy, aligning it with marketing goals, and planning the content calendar.
2. Content Creation and Oversight: They either create content themselves or oversee its creation by a team or external contributors, ensuring it aligns with the strategy and brand voice.
3. Analytics and Performance Monitoring: They regularly analyze content performance using various metrics to gauge its effectiveness and make data-driven decisions for future content.
4. Collaboration and Communication: They often collaborate with other departments, like SEO, design, and sales, to ensure a cohesive content approach and to discuss content performance and strategies.

What are the myths about working as a Content Marketing Manager?

I hear you asking for common myths? We deliver:

1. It's Just Writing and Posting Content: Many assume the role is solely focused on writing articles and posting on social media. In reality, it's a strategic position involving planning, developing multi-format content, analyzing data, and aligning content with broader marketing goals.
2. Easy to Measure Immediate Success: There's a misconception that the success of content marketing efforts is easily and immediately measurable. Content marketing often requires a long-term perspective, with success metrics that may not be instantly visible.
3. It's a Solo Effort: Some believe content marketing managers work in isolation, just creating content. However, the role is highly collaborative, involving coordination with different teams (like design, SEO, and sales), external partners, and often managing a content team.

Be honest, minimum one of these you thought would be true, aye?

What are the competencies required for a Content Marketing Manager?

For a Content Marketing Manager, the required competencies include:

• Strategic Planning Skills: Proficiency in developing and implementing a comprehensive content strategy that aligns with the company's marketing goals.
• Content Creation and Curation Expertise: Ability to create, curate, and manage engaging, relevant content tailored to the target audience and marketing objectives.
• SEO Knowledge: Understanding of SEO principles to optimize content for search engines and improve online visibility.
• Analytics Proficiency: Skills in using analytics tools to measure content performance and make data-driven decisions.
• Project Management Abilities: Capability to manage multiple content projects simultaneously, ensuring timely delivery and quality control.
• Collaboration and Leadership Skills: Aptitude for working collaboratively with different teams and leading a content team effectively.

What is the future of Content Marketing?

We would be in big denial if we didn't address the elephant in the room: Artificial intelligence.

There are two sides of the coin to AI in content marketing.

1. Increased Personalization and Customization: As data analytics become more sophisticated, content marketing will likely focus more on personalizing content to individual preferences and behaviours, offering a more tailored and engaging user experience.
2. Greater Integration of Artificial Intelligence: AI and machine learning will play a significant role in content creation and optimization, helping marketers to better understand audience preferences and automate content delivery at scale. 

So, content marketers will use AI to their advantage, but also hone into hyper-personalisation, character and relationship-building to connect with their audience.

How to best start a career in Content Marketing?

1. Write content for online consumption. Whether it's for a blog, for social media, some freelance writing, or for some other project. But write content. Seriously. This will not only help you to overcome perfection, analysis paralysis and other limitations to get those words on paper but also help you to find the form of content that comes easy to you (short-form, long-form, informative, explaining, entertaining, etc...), which will then help you to identify the companies you want to work for that have a similar tone and style.
2. Publish the content you wrote online and look at the responses you are getting. Does it resonate with people? What is the feedback? Do people engage? - For companies, content is relevant when potential customers consume it. Produced content that no one wants to read is useless.
3. Write every day and write a lot. - Everyone knows it, excellence comes from practice. And with that, you should dedicate time every day to writing. There are tons of free resources online on how to do this. Have fun and experiment with it.
4. Learn Digital Marketing: It's crucial to understand SEO, social media marketing, email marketing, and other digital marketing strategies. You can take online courses or certifications to enhance your skills in these areas. 
5. Build a Portfolio: Collect your own best content with the best results of interaction, resonance, and feedback and build a portfolio to showcase your work. This could include blog posts, social media posts, email newsletters, or any other type of content you've created. 

How to find the best Content Marketing Manager job out there?

To find the best junior position as a Content Marketing Manager, follow these steps:

 1. Research: Look for companies that value content marketing. These could be digital marketing agencies, tech companies, or any business with a strong online presence.
2. Networking: Connect with professionals in the field. LinkedIn is a great platform for this. Join groups related to content marketing and participate in discussions.
3. Tailor Your Resume: Highlight your relevant skills and experiences. Include any projects or campaigns you've worked on that demonstrate your abilities.
4. Apply: Use job search platforms like moonwork.ch, LinkedIn, Indeed, or Glassdoor. Apply for positions titled 'Junior Content Marketing Manager' or 'Associate Content Marketing Manager'.
5. Stand out: Bonus tip: apply with a video on top to be remembered and stand out from other candidates. Moonwork.ch can help you with that ;)