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To recruit and retain the most talented members of this emerging workforce segment, it is imperative for organizations to comprehend the preferences of Generation Z (born between 1997 and 2012). By 2030, NACEWEB predicts that Gen Z will make up approximately 30% of the U.S. workforce.
1 - Flexibility and work-life balance: Work-life equilibrium is a top priority for many Gen Z employees. 77% of Gen Zers prioritize work-life balance when selecting an employer, as a McKinsey report (QUREOS) indicates. Furthermore, 72% of employees have either resigned or contemplated resigning due to the absence of flexible work policies.
2 - Career Advancement and Job Security: In contrast to the preconception of frequent job-hopping, Gen Z prioritizes job stability. The Times recently conducted a study that revealed Gen Z employees prefer to remain with a single employer for an average of seven years to secure financial stability and establish a distinct career progression path. (The Times).
3 - Mental health and wellness assistance: 92% of recent graduates expressed a desire to discuss mental health at work, indicating that mental health is a top concern for Gen Z. Additionally, 60% of employees anticipate that their administrators will prioritize their welfare (Cake).
4 - Expectations for Compensation: 74% of Gen Zers are prepared to leave a job due to low salaries, underscoring the importance of competitive compensation. Moreover, 65.5% of respondents express a desire for salary evaluations every six months, which is indicative of their ambition and aspiration for rapid advancement (Cake).
Companies are implementing innovative recruitment strategies that prioritize human-centric approaches to accommodate the preferences of Gen Z in the workplace. Artificial intelligence-driven video assessments are gaining popularity, allowing employers to assess candidates' interpersonal skills efficiently.
- For instance, Vervoe provides video assessments and customizable exams to assess technical and soft skills (Pesto).
- Assisting businesses in conducting exhaustive assessments of candidates, AI integrates video interviews with auto-scored skill tests (QUREOS).
These technologies simplify the employment process and guarantee a more personalized and engaging candidate experience, which aligns with Gen Z's aspiration for meaningful interactions.
Numerous companies have effectively integrated AI tools into their recruitment processes:
- Mastercard employs artificial intelligence (AI) to streamline the recruiting process and improve the candidate experience (Phenom).
- Electrolux utilizes AI-driven assessments to identify candidates consistent with the company's ethos and values (Phenom).
Moonwork is a company that specializes in integrating state-of-the-art artificial intelligence with video-based assessments to transform the recruitment process. By prioritizing soft skills analysis, we ensure that companies hire candidates who are not only technically proficient but also align with their values and culture, a crucial factor in attracting and retaining Generation Z talent.
Our sophisticated instruments enable us
- To assess soft skills effectively: AI-driven video interviews effectively assess soft skills such as adaptability, emotional intelligence, and communication.
- Simplify the recruiting process: We ensure that businesses receive top-quality candidates while saving time by utilizing automated CV sifting and skill-matching technology.
- Develop recruitment strategies that prioritize the needs of individuals: Gen Z's preference for meaningful engagement during the recruiting process aligns with our emphasis on personalized interactions.
Moonwork, a recruitment agency in Switzerland, is in a unique position to assist your business in adapting to the evolving workforce landscape. We are committed to collaborating with you throughout the entire process, whether you are seeking to attract Gen Z candidates or optimize your recruiting process.
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